Updated: Oct 22, 2020
Maybe the most important of them all, on-page SEO
It’s the optimisation of various elements of your web pages and how your brand appears in the search results. It also guarantees that Google is able to crawl and index your website.
Some on-page areas include heading structure, image alternative text, internal link structure and meta data (titles and descriptions).
Together, we’ll utilise these areas to maximize your online visibility.
Another crucial factor is your web page content
How relevant and keyword-specific it is to your users and their search intent (the reason behind their search) will be the deciding factor for
whether you or your competitors rank on page 1.
Correctly utilising all of these on-page elements with your audience and Google in mind will make your SEO campaign successful.